The BitCoin St. Petersburg Bowl’s place in bowl history looks to be a fleeting one.
First Reported by Coindesk, the 2015 St. Petersburg Bowl will no longer have Bitcoin as its title sponsor. BitPay had originally signed a three-year deal to have BitCoin be the title sponsor of the game.
BitCoin is a peer-to-peer online currency system without a central authority. Because of its structure, it’s come under scrutiny, especially for its security.
According to an ESPN spokesperson, “The decision to rebrand the event to the St. Petersburg Bowl was a mutual one between both BitPay and ESPN.”
The St. Petersburg Bowl website already reflects the change in branding as BitCoin is no longer gracing the bowl’s logo. The @BitcoinBowlTwitter handle is also gone if you search for it on Twitter while @StPeteBowl still exists.
BitCoin is the second new-in-2014 bowl sponsor to not return for 2015. Duck Commander is no longer the title sponsor of the Independence Bowl. However the game was not played with a sponsorship contract and the name of the company was used as an attempt to leverage other companies into sponsorship agreements with the bowl.
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